It's time for a different approach to design in financial services
When risk of buyer's remorse is high, getting product selection right requires a different mentality and different tools from the 'don't make me think' approach that most UX follows.
Stu Charlton
I work at cxpartners, where I lead a group of researchers, designers and coders who solve knotty problems for financial services firms.
Musings
Why are customers ignoring offers to help?
Financial services firms urgently need to talk to their most vulnerable customers. But often those customers don’t trust them enough to respond. How can you fix a broken dialogue?
Culture: how to create a competitive advantage that lasts
Focusing on customers is proven to unite businesses. There's one staggeringly simple thing you can do to kick start the change.
Great design calls for a new relationship
The trust necessary for successful collaboration is often missing from client-vendor relationships, but experience shows that there is a better way!
Exclusive design excludes real people
Consumers in vulnerable circumstances are not edge cases. The FCA believes that 50% of us may have a “vulnerability” affecting how we manage our money.
User stories – so what?
Time is all we have. And at work – where people pay us for our time – it is also someone’s money. We should use it wisely.